Australia's largest all-male community · Est. 2016
The world is getting louder, softer, and more complicated by the day. We built a place where you can just be a bloke.
10
Years Running
325K+
In The Private Group
500K+
Across All Platforms
6 Figures
Raised For Charities & The Community
Who We Are
We started in 2016 as a place to have a yarn and share a laugh. A digital shed where blokes could talk about footy, cars, fishing, and the stuff that actually matters - without anyone telling them how to do it.
Today, Blokes Advice is the largest all-male community in Australia. Over 325,000 men in the private group. More than half a million of us across all platforms. We are average blokes, led by average blokes. No corporate structure. No agenda. Just a community that has each other's backs.
We don't do the preachy stuff. We believe in one simple truth: when no one else is there, an average bloke will step up for another average bloke. That belief has held this community together for a decade - and it is not going anywhere.
“Everywhere you look, someone is trying to tell you how to talk, how to act, and how to live. We Got Sick Of It.”
7
That is 2,500 blokes a year who do not make it to tomorrow. That number has not gone down. That is why we do what we do. Not because someone told us to - because no one else was doing it.
We Stand With The Boys. For The Boys.
We are not another cash-grab brand. We are a brotherhood that takes action. Over the last decade, this community has done things that no corporate charity could replicate - because we are not a charity. We are just blokes looking after blokes.
6 Figures
Hundreds of thousands of dollars raised for charities and the community. Funerals covered. Families supported. Kids with disabilities given a fighting chance. Babies' last wishes granted. We have been there when it counted.
2,500
One shoe for every man who took his own life in a single year. Working alongside other grassroots organisations, we laid them on the lawns of Parliament House in Canberra. The country had to look at what it was losing.
15,000+
Our LifeBlood team has rolled up their sleeves over 15,000 times. Quiet work. Real impact. That is what this community does.
The Gear
The gear you see on this site is not just clothing. It is a conversation starter. When you put on a Blokes Advice shirt, you are giving another bloke a reason to say g'day when he might not have otherwise.
That is the point. Connecting blokes who share the same values, in the group and out in the real world.
You might get shouted a beer by another member. You might get a cheeky nod in the street or a toot from a passing ute. None of it is a hard rule. It is just the unwritten stuff that happens when you jump on board... and you might get more than you bargained for.
You Know Who We Are
Join the private group and introduce yourself. Grab some gear to fly the flag. Or, if you are doing it tough right now, reach out - because there are 325,000 blokes ready to have your back.
