Welcome to the internet, where connections are often fleeting and almost anonymous. Blokes Advice stands as a beacon for real-world camaraderie and support among Aussie men, and our gear has really become a symbol of offline recognition for members (& even the women who have seen our work)!
The Recognition
While we have banger designs, the merch isn't just about fashion; it's about identification. Rocking a piece of BA on your back is like flying a flag; it's a way to identify fellow members and, more importantly, to connect. With 300 000 men in the group you’ll be surprised how many people you actually meet because of it.
The Unwritten Rule
There's an unwritten rule in the BA (although we are writing it down now): If you spot a member in real life, you make an effort to connect. Don’t go overboard or be weird about it, and don’t take a creepy photo to post to the group. A simple scenario might be spotting a fellow member at a brewery or local tavern. The BA way? Shout the man a beer, introduce yourself, and share a yarn. It's these spontaneous, genuine interactions that forge lasting bonds and embody the spirit of BA. Whether it's a quick chat or the beginning of a legendary friendship, the gear is an ice breaker and almost a ‘prescreening’ so you know this bloke shares some similar values.
More Than Just Merch
But it's not just about recognising each other out and about. At its core, Blokes Advice is about the wellbeing of our mates, and other blokes we don’t even know that could use a hand every now and then. If nobody is else is looking out for us blokes, we all have our part to play to make sure we’re looking out for each other.
The nod and the casual "Yeah, the BA" acknowledgement when buying a beer isn't possible, carries its own weight. It's a small gesture, but it a moment of acknowledgment of the brotherhood that ties us lads together.
Matty, Sam & Rob at Parliament House for International Men's Day 2023, where we laid 2500 shoes on the lawn to represent the men who took their own lives last year
Sales That Power BA
At the core of every event, members meet up, or even the health advice & entertainment on our blog, the merch has been and important contributor financially. It may be a shock, but by keeping it real and anti-woke Blokes Advice doesn’t get government grants, and the all fundraising we have done as been 100% contributed to the members causes or charities involved. Every shirt you get really does make a difference, and we have some big plans in the works!
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Next time you chuck on your BA tee or cap, remember it's more than just fresh gear. It's a way to make the world a bit smaller, one "Yeah, the BA" at a time.
Head over to the Blokes Advice Facebook Group and share it with over 1/4 million Aussie guys. It's 100% male, and a private group so brace yourself for some old fashion banter, laughs, and the help a fellow bloke out from time to time.
