By now, we've all heard about the hoards of cash being made by the creators on OnlyFans, but what about the company itself?
OnlyFans is a UK-based company that is privately held, started by tech guru Timothy Stokely in 2016 who sold a 75% stake in 2018 to Leonid "Leo" Radvinsky - the founder of OG webcam site MyFreeCams.
As they are private, we're going of financial data they've released in their financial statements for 2022. Given the upwards trajectory of it's popularity, it's pretty safe to say these numbers are fairly conservative - lets take a look.
Firstly, here are the basics of how OF makes money. The platform takes a hefty 20% cut on every transaction made from subscriptions, to tips, to private content sales.
In 2022, the company saw a top line revenue of AUD $3.89 billion, which was a staggering 100% growth on 2021.
The creators themselves pulled in a combined earning of just shy of $20 billion... who need university nowadays?
Anna Paul is one of Australia's top creators, with an estimated earnings of $220k/month
No doubt there's a lot that goes into keeping such an enterprise accelerating like that, so they closed out the year with a profit of $1.87 billion - not a bad years work if you ask us.
Most tech companies get their valuation off different rounds of investment, but OnlyFans never raised money. This was likely a mix of investors not wanting involvement in the adult content business, and because they've been so cash positive they never really needed too.
That said, some experts believe the company would likely be valued at a EBITDA multiple of 15 (which is rather high), resulting in a price tag north of 25 billion Aussie bucks.
With over a million daily visits, it doesn't look like this train is slowing down anytime soon, nor are other platforms hot on their heels. We've seen the company grow into sponsoring racing teams & other events in the past year, so strap in and get ready for this to become even more mainstream.
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